The article analyzes the media market of franchising in Russia - a rather new phenomenon in the domestic business.We study the general Stranger Things rules and laws affecting the media attractiveness for investors, for entrepreneurs intending to buy a franchise in the field of media.Results statistics of volumes of the advertising market in the media, correlated with indicators of success specific franchising projects.Examples of the various categories of franchising companys Square Counter Height Table w/4 Barstools in the media.